Positive media coverage can provide a major boost to your profile, reputation or brand – delivering a level of exposure which would cost many thousands of pounds through conventional advertising.
However, engaging with the media effectively requires a special set of skills and knowledge. Without which, PR can be a complete waste of effort – and even a bit intimidating.
The trick is to know exactly how the news media operate and what interests them.
Sarah Newall has been both a journalist and a press officer. She understands what news desks want and she speaks their language.
Sarah offers the complete business PR service, managing the whole process to give you the greatest possible chance of getting the media exposure you seek:
Working with partners, Sarah Newall Media can also provide a range of more specialised PR support, including: