PR Service

Positive media coverage can provide a major boost to your profile, reputation or brand – delivering a level of exposure which would cost many thousands of pounds through conventional advertising.

However, engaging with the media effectively requires a special set of skills and knowledge. Without which, PR can be a complete waste of effort – and even a bit intimidating.

The trick is to know exactly how the news media operate and what interests them.

Sarah Newall has been both a journalist and a press officer. She understands what news desks want and she speaks their language.

Sarah offers the complete business PR service, managing the whole process to give you the greatest possible chance of getting the media exposure you seek:

• Thinking creatively to identify the right “angle”, the best way of telling your story
• Crafting high-quality press releases, to grab attention and leave journalists wanting to know more
• Using extensive contacts to ensure your story reaches the right media outlets, whether local or national
• Taking photographs, for publication alongside news coverage
• Liaising directly with news desks to strengthen their interest
• Dealing with follow-up enquiries and facilitating interviews or filming
• Monitoring coverage so you know how effective the PR has been

Working with partners, Sarah Newall Media can also provide a range of more specialised PR support, including:

• Organising events to support a product or business launch
• Workshops on how to do your own PR
• Training on how to conduct high-pressure media interviews
• Crisis management – handling the news media in times of unwanted attention or adverse coverage, to minimise the damage to your reputation
• Website design and development
• Social media strategy and delivery plan - a bespoke roadmap and training package designed to empower your people to tell your story and create a buzz around your brand on the social media platforms that your customers use.